{"id":151324,"date":"2026-05-28T16:12:45","date_gmt":"2026-05-28T19:12:45","guid":{"rendered":"https:\/\/eldiariodesanpedro.com.ar\/sitio\/?p=151324"},"modified":"2026-05-28T16:16:30","modified_gmt":"2026-05-28T19:16:30","slug":"marcela-cuner-asumira-como-directora-de-turismo-y-presento-el-plan-san-pedro-360","status":"publish","type":"post","link":"https:\/\/eldiariodesanpedro.com.ar\/sitio\/marcela-cuner-asumira-como-directora-de-turismo-y-presento-el-plan-san-pedro-360\/","title":{"rendered":"Marcela Cu\u00f1er asumir\u00e1 como directora de Turismo y present\u00f3 el plan \u201cSan Pedro 360\u00b0\u201d"},"content":{"rendered":"<!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n\n<p class=\"wp-block-paragraph\"><strong>La nueva funcionaria comenzar\u00e1 su gesti\u00f3n el 1\u00b0 de junio y adelant\u00f3 un plan integral para potenciar el turismo local.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El intendente <strong>Cecilio Salazar<\/strong> present\u00f3 este jueves a <strong>Marcela Cu\u00f1er<\/strong> como nueva directora de Turismo, cargo que asumir\u00e1 oficialmente a partir del <strong>1\u00b0 de junio<\/strong> dentro de la Secretar\u00eda de Desarrollo Econ\u00f3mico encabezada por <strong>Luciano Arias<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La presentaci\u00f3n se realiz\u00f3 en el despacho del jefe comunal, donde se confirm\u00f3 el regreso de Cu\u00f1er al Gabinete Municipal para encabezar una nueva etapa de trabajo vinculada al desarrollo tur\u00edstico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante la conferencia de prensa, Salazar remarc\u00f3 la relevancia del turismo como motor de crecimiento local y explic\u00f3 que la incorporaci\u00f3n de la funcionaria apunta a fortalecer un \u00e1rea considerada estrat\u00e9gica. Adem\u00e1s, indic\u00f3 que la decisi\u00f3n se trabaj\u00f3 durante los \u00faltimos meses y que previamente solicit\u00f3 la elaboraci\u00f3n de un plan de gesti\u00f3n para definir objetivos y prioridades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ese contexto, Cu\u00f1er present\u00f3 los lineamientos de <strong>\u201cSan Pedro 360\u00b0\u201d<\/strong>, un Plan Maestro de Innovaci\u00f3n Tur\u00edstica y Desarrollo Local que busca integrar patrimonio, naturaleza, producci\u00f3n, cultura, gastronom\u00eda, tecnolog\u00eda y servicios tur\u00edsticos dentro de una propuesta m\u00e1s organizada y accesible para los visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa apunta a consolidar experiencias integradas, mejorar el acceso a la informaci\u00f3n tur\u00edstica y fortalecer la articulaci\u00f3n entre el sector p\u00fablico y privado. Tambi\u00e9n contempla el uso de herramientas digitales para ordenar datos, medir resultados y optimizar la promoci\u00f3n del destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los ejes principales del proyecto se destacan el desarrollo de actividades vinculadas a la naturaleza y la n\u00e1utica sobre el r\u00edo Paran\u00e1, con propuestas como rutas de kayak, paseos embarcados y pesca deportiva sostenible. Tambi\u00e9n se incluye el impulso al agroturismo y al turismo aventura mediante circuitos de viveros, actividades recreativas y parques tem\u00e1ticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El patrimonio cultural y religioso forma parte de la planificaci\u00f3n, con acciones destinadas a poner en valor la <strong>Bas\u00edlica Menor<\/strong>, los circuitos hist\u00f3ricos y el potencial tur\u00edstico de <strong>Santa Luc\u00eda<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asimismo, el plan incorpora recorridos urbanos pensados para potenciar la difusi\u00f3n tur\u00edstica mediante redes sociales y contenidos generados por los propios visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta contempla adem\u00e1s una segmentaci\u00f3n orientada a distintos p\u00fablicos, entre ellos familias, parejas, j\u00f3venes y personas interesadas en escapadas de bienestar, con el objetivo de desarrollar ofertas espec\u00edficas para cada perfil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro del esquema tecnol\u00f3gico previsto se mencionaron herramientas como un bot tur\u00edstico municipal, mapas interactivos, integraci\u00f3n con prestadores locales, sistemas de disponibilidad y canales de atenci\u00f3n digital activos durante todo el d\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan explic\u00f3 Cu\u00f1er, la implementaci\u00f3n se desarrollar\u00e1 en distintas etapas a lo largo de un plazo estimado de <strong>12 meses<\/strong>. En una primera fase se avanzar\u00e1 con el relevamiento de prestadores tur\u00edsticos, organizaci\u00f3n de datos y preparaci\u00f3n de plataformas digitales. Posteriormente se trabajar\u00e1 en campa\u00f1as segmentadas, nuevos circuitos, medici\u00f3n de resultados y una reestructuraci\u00f3n del calendario de eventos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta incorporaci\u00f3n, la gesti\u00f3n municipal buscar\u00e1 profundizar la planificaci\u00f3n tur\u00edstica y fortalecer el posicionamiento del distrito como un destino con propuestas durante todo el a\u00f1o.<\/p>\n\n\n<div class=\"wp-block-pdfemb-pdf-embedder-viewer\"><a href=\"https:\/\/eldiariodesanpedro.com.ar\/sitio\/wp-content\/uploads\/2026\/05\/San_Pedro_360.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">San_Pedro_360<\/a><\/div>\n\n\n<p class=\"wp-block-paragraph\">MarcelaCu\u00f1er #Turismo #CecilioSalazar #SanPedro360 #DesarrolloTur\u00edstico #TurismoLocal #Secretar\u00edaDeDesarrolloEcon\u00f3mico #Paran\u00e1 #TurismoAventura #Bas\u00edlicaMenor<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(946 \/ 630)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" width=\"946\" height=\"630\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151327 lazyload\" data-id=\"151327\" data-aspect-ratio=\"946 \/ 630\" data-src=\"https:\/\/eldiariodesanpedro.com.ar\/sitio\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-28-at-14.06.321.jpeg\" data-srcset=\"https:\/\/eldiariodesanpedro.com.ar\/sitio\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-28-at-14.06.321.jpeg 946w, https:\/\/eldiariodesanpedro.com.ar\/sitio\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-28-at-14.06.321-300x200.jpeg 300w, https:\/\/eldiariodesanpedro.com.ar\/sitio\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-28-at-14.06.321-768x511.jpeg 768w\" data-sizes=\"(max-width: 946px) 100vw, 946px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 946px; 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El intendente Cecilio Salazar present\u00f3 este jueves a Marcela Cu\u00f1er como nueva directora de Turismo, cargo que asumir\u00e1 oficialmente a partir del 1\u00b0 de junio dentro de la Secretar\u00eda de Desarrollo Econ\u00f3mico encabezada por Luciano [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":151325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[50,101,2],"tags":[11417,1059,6773,11412,11411,11418,11414,11413,3933,11416,11420,8789,8472,11419,11415],"class_list":["post-151324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacadas","category-interes-general-locales","category-locales","tag-basilica-menor","tag-cecilio-salazar","tag-desarrollo-economico","tag-directora-de-turismo","tag-marcela-cuner","tag-parana-2","tag-plan-turistico","tag-san-pedro-360","tag-santa-lucia-2","tag-turismo-aventura","tag-turismo-cultural","tag-turismo-en-san-pedro","tag-turismo-local","tag-turismo-nautico","tag-turismo-sostenible"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"La nueva funcionaria comenzar\u00e1 su gesti\u00f3n el 1\u00b0 de junio y adelant\u00f3 un plan integral para potenciar el turismo local. 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El intendente Cecilio Salazar present\u00f3 este jueves a Marcela Cu\u00f1er como nueva directora de Turismo, cargo que asumir\u00e1 oficialmente a partir del 1\u00b0 de junio dentro de la Secretar\u00eda de Desarrollo Econ\u00f3mico encabezada por Luciano\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/eldiariodesanpedro.com.ar\/sitio\/marcela-cuner-asumira-como-directora-de-turismo-y-presento-el-plan-san-pedro-360\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/eldiariodesanpedro.com.ar\/sitio\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-28-at-14.06.32.jpeg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/eldiariodesanpedro.com.ar\/sitio\/wp-content\/uploads\/2026\/05\/WhatsApp-Image-2026-05-28-at-14.06.32.jpeg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"946\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-05-28T19:12:45+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-28T19:16:30+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/profile.php?id=61562291519621\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@ElDiariodeSP\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Marcela Cu\u00f1er asumir\u00e1 como directora de Turismo y present\u00f3 el plan \u201cSan Pedro 360\u00b0\u201d\" \/>\n\t\t<meta name=\"twitter:description\" content=\"La nueva funcionaria comenzar\u00e1 su gesti\u00f3n el 1\u00b0 de junio y adelant\u00f3 un plan integral para potenciar el turismo local. 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